IN THE BEGINNING
In 1975, the Lionel Pires family became partners in Tulare Firestone, Inc., a tire business that had been
operating at 362 South “K” Street in Tulare since 1952.
Eight years later, they assumed control of the company
and have been running it ever since. In 2002, Tulare
Firestone, Inc. celebrated their 50th Anniversary.
OUT OF THE ASHES
A major event in the history of Tulare Firestone,
Inc. occurred on July 9, 1981. At 9:00 am a major fire
destroyed the office, warehouse, and retreading plant at
the “K” Street location. The fire took three days to
completely extinguish. In April of 1982 a new, 8 bay,
12,000 sq. ft. location was opened on the site. This
building was later expanded to 17 bays. In December of
2001, a new 25,000 sq. ft. commercial truck facility was
added. Today, the “K” Street location covers almost
40,000 sq. ft. in Downtown Tulare.
BRANCHING OUT
Expansion outside of Tulare began in 1993 with the
opening of a TF Tire facility in Exeter, California. New
locations followed in Wasco (1995), Delano (1998), Corcoran (1999), Arvin (2001), Tipton (2002), Tulare -
Prosperity (2004) and Chowchilla (2007).
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Tulare Firestone, Inc. also became the majority
shareholder of Tire World Car Care Centers, Inc., which operates retail and commercial tire centers in Merced and Los Banos. Owner/Manager Dave Nannini operates
these facilities. In 1996, Tulare Firestone, Inc. opened a separate
warehousing operation in Tulare that supplies all TF Tire and Tire World locations as well as providing tires and
related materials to other tire dealers in the San Joaquin
and Salinas Valleys of Central California.
WHERE ARE WE NOW?
Currently, Tulare Firestone, Inc. operates 10 facilities and
is one of the largest distributors of tires for agricultural
equipment in the Western United States. A fleet of 18
service trucks provide services to farming and trucking
operations throughout Central California. Their highly
trained team of nearly 100 people are ready to meet
customer’s expectations of quality, value and service.
THE FUTURE
Tulare Firestone, Inc. will continue to offer superior
products and services, foster customer and employee
loyalty and support local communities through civic
activity. These values created 50 years of success and
the Pires Family is proud to preserve them.
For more information about Tulare Firestone, Inc., Click here to contact us.
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